The [a] that I sell is a [b]. It is for [c] that [d]. These people need or would like to: [e]. Our [b] meets those needs by: [f]. Here are the specific things that it does in order to do that: [g]. Our [a] is better/faster/easier/less expensive than our competitors' offerings because [h]. Congratulations! You've taken a first stab at an elevator speech, an effective tool in your sales communication arsenal. It probably needs some refinement and tightening upremember...no longer than you can effectively communicate over 25 floors. Regards, |
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