The best message and value proposition ever created
will be of little value unless it is directed at the
right target customer. Leverage your sales and marketing
strategy and actions by pinpointing them at people and
companies you have profiled as having a particularly
compelling business problem or need that your products
solve or satisfy.
Ø
Identify the most leveraged customers for your
products;
Ø
Learn where and how to find them; and
Ø
Construct a sustainable, methodical method of initiating
contact with them.
