Sales Optimization for Technology Companies

Knowing the entire cast of characters on the buyer's side of a transaction is vital to success. Only when you understand all of the buying influences involved in a sale and know what each wants from the transaction, do you have leverage to solve their problems, satisfy their needs, and close sales. Learning how to do this will enable you to:

 

Ø	Understand the four main silos of business interest in any company or organization;

Ø	Evaluate the different people involved in the sale: their job titles, functions, formal and informal roles, importance and status;

Ø	Identify their core needs and problems and which to address with different buyers;

Ø	Communicate values to the different business agendas of different people; and

Ø	Strategically position your messages at the highest levels.

Next  è Customer Business Issues

	Increase revenue 10 to 30% by implementing Ten for the Road in your company.
	Call 888.773.9712 and ask for Amanda Hooper.