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Sales Optimization for Technology Companies

10 FOR THE ROAD

 

  ::   Ten for the Road
  1  Targeting
  2  Buyers
  3  Issues
  4  Questions
  5  Messages
  6  Quantify Value
  7  Pre-Call Plan
  8  C Level
  9  Add Value
10  Closing
4 The 4 I's—Systematic Sales Questioning

If you understand the theory behind consultative selling and can develop prospect- and situation-specific question sets to implement with your customers, it is much easier to communicate more effectively with them. The 4 I's questioning system will help you to:

 
   Ø   Build the information, issue, implication, and importance questions that make up an effective consultative selling approach;

   Ø  

Ask the most appropriate questions needed to draw out useful information from your customers;

   Ø  

Establish the value of your products through a two-way dialogue; and

   Ø  

Get conceptual commitment to the idea of your solution.

Next  è Essential Sales Messages

Increase revenue 10 to 30% by implementing Ten for the Road in your company.
  Call 888.773.9712 and ask for Amanda Hooper.

 

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