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Sales Optimization for Technology Companies

10 FOR THE ROAD

 

8 Accessing C-Level Buyers

The higher on the buying influence food chain that your company and products can be positioned with customers and prospects the better your sales results will be. The only way to gain entry at the "C" level (CEO, COO, CFO, etc.) with your sales story is to frame it in terms of its economic or financial value. In order to access "C" level buyers you must:

 
   Ø   Identify two categories of "C" level buyers that are potential targets;

   Ø  

Use a dynamic, out of the ordinary approach to reach these buyers;

   Ø  

Build specific strategies and techniques for getting a hearing with them; and

   Ø  

Construct written and verbal messages that resonate with them and get results.

Next  è Adding Value

Increase revenue 10 to 30% by implementing Ten for the Road in your company.
  Call 949-371-8024 and ask for Nancy...