10 most common mistakes hiring sales executives

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1. Relying solely on an interview to evaluate and decide on a candidate
    
2. Over-reliance on technical background versus business issue understanding and capability
    
3. Concentrating on general job requirements versus specific job performance
    
4. Setting too narrow criteria for qualification:"the athlete or the position?"
    
5. Evaluating personality instead of job skills and performance
    
6. Not knowing the reasons people have failed or under-performed in this job
    
7. Relying on general "good guy" criteria
    
8. Not doing a comprehensive, careful background check
    
9. Failing to have a systematic, recruiting and hiring process based on objective standards
    
10. Not processing enough candidates through the recruiting funnel

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