What It Means to Senior Company Management
In today's very difficult technology market environment,
senior company management faces critical issues
and problems regarding the revenue generation capabilities
of their sales and marketing organizations. Major among
these problems are:
- Maximizing sales results while better managing selling
costs
- Leveraging sales to major new customers
- Focusing sales strategies and execution with inadequate
or unprepared personnel
- Customer resistance to new spending
Sales optimization means maximizing the revenue
generating opportunities and profitability of your company
by eliminating wasted effort, and focusing strategy
and actions on people and programs that produce results.
Given the presence of a viable product that addresses
an important customer need or problem, these include
five critical program elements:
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| Hire and position senior executives and
salespeople at the top of your sales teams. |
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| Prove the product/market/customer opportunity
through direct sales to major new visionary
customers. |
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| Formulate and execute the right strategies
to help them win that business. |
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| Provide an in-depth understanding of different
customer constituencies and the major issues
and problems they face in the context of your
product offerings. |
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| Be certain that your sales organization
has the knowledge, tools, and expertise
to win business on a cost-effective and profitable
basis. |
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Optimize sales in your company in order to increase revenue dramatically. |
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Call
949-371-8024 and ask for Nancy... |
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